Phorm

Coaching business software

Run your coaching business from one place.

Manage clients, review check-ins, build training and nutrition plans, and handle billing in one organised workspace. No setup fee. No fixed platform fee. You pay commission only on active clients.

Your clients pay directly into your bank account. Phorm never holds their money.

More coaching. Less chasing.

Running a growing client book means more than writing good programmes. There are check-ins to review, plans to update, payments to track and people who need an answer today. Phorm brings that work together, so you can see what needs attention and get on with it.

This is Phorm

The dashboard a coach opens in the morning: the state of the business, the clients who need attention, and the week ahead.

The Phorm dashboard: business figures, a 'Needs you now' queue of flagged clients, and the week's planner.
The client list, sorted by who is waiting, gone quiet, or failing payments.
Your whole book, sorted by what needs attention.
The toolbox: reusable training templates and meal plans, assigned to clients in minutes.
Templates you build once and assign in minutes.

Everything you need for the working week

Know who needs you first

Check-ins arrive scored and flagged. Open Phorm and see which clients need a closer look, without digging through forms or spreadsheets.

Build once. Adapt for each client.

Create reusable training and nutrition templates, assign a fresh copy to a client, then personalise it without changing your original.

Give clients one clear place to go

Clients can find their plans, complete check-ins and follow their progress from any device. There is no app to download.

Keep leads and groups moving

Manage enquiries, run groups or challenges, and automate the routine follow-ups that are easy to forget when the week gets busy.

Get paid directly

Client payments settle into your own bank account through the payment provider. Phorm does not hold your money or make you wait for a payout.

See the whole business at a glance

Whether you coach 20 clients or 200, one dashboard shows the work that is waiting for you.

Pay for active clients, not empty seats.

There is no setup fee or fixed monthly platform fee. Choose Flex at 15% month to month, Annual at 7.5%, or ask about Scale pricing from 5% for high-volume coaching businesses.

= $8.25, $4.13 and from $2.75 per client on a $55 monthly fee

Compare plans

From agreement to live workspace in five business days.

Tell us about your coaching business and we will reply within two business days. Once your coach agreement is signed, we will configure your workspace and have it live within five business days.

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Phorm | Coaching business software for fitness professionals