Phorm and TrueCoach, compared.
Both help coaches manage clients, training and nutrition online. They differ in how you pay for the software, how clients pay you and what clients use. Every TrueCoach fact below comes from TrueCoach's own site, read on 17 October 2026. Prices change, so check them before you decide.
| Compared on | Phorm | TrueCoach |
|---|---|---|
| How you pay | Phorm:Commission on the client payments processed each month: 15% Flex, 7.5% Annual, from 5% Scale. No setup fee, no fixed monthly fee, no add-ons. The pricing page shows it in your currency. | TrueCoach:US dollars by active clients: Starter $26.34/mo (5 clients), Standard $57.99/mo (20), Pro $136.99/mo (50); special pricing above 50. |
| Free plan or trial | Phorm:None. Your workspace goes live within five business days of a signed agreement. | TrueCoach:14-day trial, no card; no free plan. |
| Taking client payments | Phorm:Through Paystack, which pays out to South African bank accounts: your share of each payment settles to your own account. Coaches banking elsewhere take payment outside Phorm. | TrueCoach:Built in, via Stripe, 5% per transaction; only for coaches in the US, UK, Australia and Canada. |
| What clients use | Phorm:A web portal in any browser, with sign-in by an emailed link. Nothing to download. | TrueCoach:TrueCoach apps (iOS, Android). |
| Meal plans and recipes | Phorm:Meal plans with calorie and macro targets, and a shared library of recipes and meal plans. No add-on. | TrueCoach:Upload meal plans, set calorie goals, sync with MyFitnessPal. |
| Branded app | Phorm:Not offered. | TrueCoach:On Standard and Pro. |
| Company | Phorm:C-Suite Holdings (Pty) Ltd, Johannesburg, South Africa. | TrueCoach:TrueCoach, Inc. |
Phorm
Phorm suits you better if:
- you'd rather pay a share of what clients pay than a subscription by client count
- you want a portal clients open without downloading anything
- you coach from South Africa and want payments in rand into your own bank
TrueCoach
TrueCoach suits you better if you want native apps, a video exercise library, wearable data, or built-in payments as a coach in the US, UK, Australia or Canada.
Want to see whether Phorm fits your business?
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Sources, read 17 October 2026
TrueCoach is a trademark of its owner, named here only to identify its product. Phorm is not affiliated with it.